It’s time to start caring about the iPad again.
Apple’s iPad is no longer the sexy thing that had an entire episode of Modern Family built around it. It’s rounding the bend toward a decade in the marketplace and has seen sales declines for most of the last half-dozen quarters.
But something happened on Monday during the WWDC 2017 keynote. The iPad’s big brother, the more powerful iPad Pro, became something else. It’s still not quite a laptop, but it’s becoming increasingly difficult to say it’s just a tablet.
No one was surprised to see a 10.5-inch iPad, a model that sits nearly between the giant 12.9-inch original and the more traditionally sized 9.7-inch model. What did surprise, though, was all the attention Apple paid to the iPad in the update to its mobile platform: iOS 11. Read more…