ADT Report Shows Growing Interest In Smart Devices Despite Consumer Privacy Concerns
With increasing interest from consumers, manufacturers are coming up with more and more smart home products. While the US has the highest adoption rate, the global rate is increasing as well. However, despite the rise, there are still concerns related to a complete transition. Many consumers are willing to shift to a fully connected home but are wary of data privacy issues. ADT released a survey to understand how the general public feels about certain tech and devices. Among the respondents, most owned at least one smart home device and around 60% owning more than one. Convenience, comfort, and ability to track data were the top reasons cited by respondents.
The data also indicated that smart speakers also account for the popularity of voice-commanded devices.
While the older generation felt that data protection mattered more, the millennials voted for physical security. Couples with kids were more worried about home security than those without kids. Regarding appliances and devices, smart TVs and hubs are the most common purchases while smart locks and plugs come second. Smart hubs and smart security devices received mixed responses regarding their usefulness. Those who don’t have any smart devices are usually due to privacy concerns. They admit that they don’t find the convenience offered enough to take chances with privacy breaches. However, at the end of the day, very few users regret their smart home purchases.
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