Amazon Making Another Chess Move In The Smart Home Market With Major Real Estate Deals
Over the years, Amazon has made many acquisitions, investments, and R&D in the smart home field.
With the deals, Amazon has taken a pioneering lead in what has come to be called “surveillance capitalism,” which includes some of the biggest businesses of the future, like 5G, autonomous vehicles and smart cities.
With the behavioral data that they already have, they could now think bigger than ever. Amazon partnered with Realogy where customers can get in touch with real estate agents. If the deal goes through, the customers will receive $5,000 worth of smart devices and services. While it looks like Amazon is giving stuff away, it will benefit from unlimited access to data.
Amazon said that the cameras and speakers can be switched off whenever needed. When it is turned on, there will be visual signs. With the company’s wide range of smart devices, they are ahead of the game. As many as 70% of those having smart devices own Amazon’s smart products.
Amazon has also partnered with Lennar, a popular homebuilder, to create homes that have internet built into floors and walls. The company has also worked with police forces, invested in Plant Prefab, and started in on the advertising industry. And there is still a lot that they could do.
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