Apple’s Latest Acquisition Is A “Silky” Smooth Move Focused On Connected Device Consumer Privacy
Founded in 2015, Silk Labs’ aim is to “bring next-generation visual and audio intelligence to connected products” with “state-of-the-art image and audio recognition”.
Apple acquired the start-up in order to improve their AI-equipped devices. The acquisition took place a few months back. Silk Labs’ “Sense” camera was launched in 2016, post which the company has not released any major product. Apple’s purchase shows that the company may be looking to expand their selection of smart home systems over and beyond their currently offered Siri-based HomePod smart speaker.
Silk Labs is a big believer in maintaining the privacy and with so many data breaches nowadays, Apple wants to let the public know that it is not listening in on their private conversations for targeted sales adverts. Silk Labs takes good measures to make sure that the data of the users on the Silk Intelligence Platform stays well protected at all times.
Apple paid over $200 million to Lattice Data, a machine learning and AI company, to improve its AI division. Even if the company does manage to make some much-needed change in Siri, it is yet to be seen whether it can gain some popularity in the market, which is currently dominated by Amazon and Google.
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