Can Apple Afford Not To Participate In The Smart Home Race?
In the smart home space, Apple needs to perform a lot more. Both Apple TV and the HomePod need an affordable version to increase sales and adoption. Apple would do well to develop a soundbar as well.
Sonos has a wildly popular soundbar and has different versions at different prices. Even Sonos offers a low-priced model whereas Apple’s products need to be better priced. If Apple created a connected smart speaker that can connect to TV, it would be just like a HomePod, with one major difference…
When the TV’s on, it would also be an Apple TV, accepting input from the television as well as acting as a video source that can play video from all the services Apple TV is compatible with, including Apple’s forthcoming TV service.
While both Google and Amazon offer mesh-networking systems, Apple doesn’t have anything, not even its old AirPort line. Despite the fact that Apple is a company that places emphasis on customer privacy, many users prefer to use a router by another company.
Amazon recently purchased Eero and from this, it looks like Apple needs to buck up and develop its own mesh-networking system. Maybe they could even offer access to Apple-powered Virtual Private Network subscription.
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