Can Nest Prevent The Smart Home’s Cambridge Analytica Moment?
Home automation tech is one of the major areas of a high risk of privacy and security due to the sensitive data collected by the devices. With so many companies and products out there, this issue looks impossible to solve. Google Nest’s attempt to establish interoperability with “Works With Nest” was canceled in May.
Nest is moving to a more tightly controlled system, restricting access to audited partners and tightly limited “routines.” It’s part of a broader push to rein in the risks of home automation and prevent the kind of third-party-driven data breach that has hit so many competitors.
However, this would mean that Google would have to tighten up security that may not be appreciated by others in the industry. You can access Nest devices using non-Nest codes in different ways. One would be to trigger the home routine tasks which would be activated without sharing any data. Another would be to access via the “Device Access” program.
Although this happens with users’ permission, Nest is taking no chances. High restrictions will be placed on the companies that are participating and not every company would be qualified to work with this. The onus has been on the customers to protect their data far too long. It is good to see the companies doing their bit.
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