Can Traditional Radio Compete With Streaming Music Services On Smart Speakers?
Mark Moulding is a former BBC radio journalist who feels that smart speakers are the best invention for the radio. However, there are some issues as well. If you are a radio station wanting to connect with a smart speaker, will it know who you are? If the smart speaker cannot connect to the station preferred by the user, it is a huge loss. Smart speakers usually have trouble with names that are not very easy to pronounce.
It’s also really important that your on-air brand matches the name you go by on TuneIn and your own smart speaker skill. Otherwise, your own station imaging is working against you.
Since radios very rarely get re-tuned, your station could benefit by being the default option. Preset controls are a convenient way to switch between multiple stations.
You will also have to compete against services like Spotify who have been around for quite some time and have made a name for themselves. DAB radios have text that lets the listener know the title of the song that is currently playing.
Music streaming platforms let you know if you ask them. If your smart speaker cannot do this, then your listener will not be having a pleasant experience at all. When you invest in a smart speaker skill, do so like you are considering your team.
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