CE Pro 100 Survey Shows Smart Home Pros Choose Sony As Most Preferred Brand
Sony is currently the most popular brand of TV among the smart-home integrators in the US.
Virtually all the major home-technology buying groups named Sony a vendor of the year for their commitment to the custom installation channel. Last year, Sony overtook Samsung for the first time as the top display brand among CE Pro 100 dealers.
Samsung responded by coming up with a loyalty program for integrators, promising commitment to the channel, and native Control4 integration among other incentives.
In the 2018 brand survey, Samsung came second, followed closely by LG Electronics. Seura, a manufacturer of specialty displays, including outdoor displays and mirror TVs came fourth. Samsung reportedly brought in five dealers more to the CE Pro 100. All the top five brands have managed to maintain their position when compared to the last year. Sharp lost the top five position though it tied with Planar, fifth this year, in the last year.
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