Data Tracking Has Become A Big Part Of Our Smart AI-Enhanced Consumer Lives. Should We Just Opt-In?
Privacy is a big issue right now. The excitement of receiving personalized content and recommendations might be waning off now that we realize how much it actually affects our day-to-day life.
The tech is in place on some gaming systems, and in panels installed by companies like TVision Insights, where emotional triggers and attention are being read from people’s faces.
Data collected on facial and emotional experience, such as when you watch an advertisement, will be used in targeted advertising. Today, TV seems to be among the most secure devices in our houses.
With a ton of different devices in our homes, most of which record some form of data about us, it is difficult to keep a grasp on our privacy. From smart devices to online services, such as Gmail and social media platforms like Facebook, everywhere your data is being indexed in order to “serve you better”. It just is not possible to stop using our smartphones and the internet.
There is no doubt that our beloved TV collects data, but on the larger scale of things, the information so collected is meagre and in comparison, pales against other smart devices. The TV appears to be the safest device at home for now.
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