Even With Smart Tech Privacy Concerns Study Shows Consumers Choose Amazon And Samsung As Most Trusted
A recent study by Fluent tells us that about Amazon and Samsung have managed to gather the highest trust regarding smart home devices, with 32% of the consumers voting for them.
From Ikea to Amazon, retailers and technology companies are making big bets in the Internet-of-Things space as smart home technologies gain traction among consumers.
With increasing adoption rates, smart home devices are growing more popular. Each consumer is known to purchase an average of about 3.2 devices. 30% of the users have had a smart tech product installed in the last year.
Besides this, demographically, users in the age group of 18 to 34 are 140% likelier to have some virtual assistant or home automation set down when compared to those older. Of all the types of appliances, 43% own a smart TV while 22% chose to own security cameras and smart alarms. In most cases, convenience is the top influencing factor to justify a purchase. With around 7 billion IoT devices currently in the market, the figure is only expected to grow.
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