Facebook’s Portal Might Not Be Flying Off The Shelves But They’re Not Giving Up In The Smart Speaker Race
Facebook launched Portal smart speakers to compete with Amazon and Google. While Facebook has not mentioned sales volume or profits yet, the device’s price has been slashed by up to 50%, implying the speakers are not doing very well.
eMarketer, a research company, mentioned that Amazon will dominate the US smart speaker market with 63% followed by Google at 31%. Despite this, Facebook has announced that Portal’s two new versions is likely to be released this fall. There are multiple reasons for the company wants to stay in this area.
First, it extends the reach of its core apps — Facebook, Instagram, and WhatsApp — beyond PCs and phones and into homes. Its screens can also be used to play videos and games, ramp up e-commerce services (like its Facebook Live shopping videos), and display more video ads.
It also lets Facebook be part of the ecosystem which is already accessed by over 2 billion users a day. Facebook will get access to more data that it can use to improve its targeted advertising business. With the hardware market growing in leaps and bounds, the company doesn’t want to miss out on it. One of the reasons why the company is likely to fail is because the users don’t have a lot of trust in it, especially after the privacy debacle. It also doesn’t have its own virtual assistant.
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