Fandago And Google Partnership Make Going To The Movies Easier Than Ever
Fandango has come into a partnership with Google to let the customers purchase movie tickets using voice commands on Google Assistant. With Fandango Action, the moviegoers can now buy tickets for over 30,000 screens across the country without having to download a new mobile app. "Okay Google, let's buy movie tickets" will be the voice command which will activate this service on Google Home speakers.
Not only has Fandango added more theater chains to its platform, but it's also integrated the latest technology into its mobile marketing mix, including artificial intelligence-powered chatbots, voice recognition, social media and in-messaging app ticket purchasing. Facebook Messenger last year updated its M digital assistant with a chat extension that shows theater times from Fandango in conversations mentioning movies.
In January, Fandango added a new digital payment method - Google Pay. Google is slowly catching up with Amazon, who is known to be currently leading the way in voice-enabled devices. There is a lot of room for improvement as the developers try to include more range of functions for these smart devices. The most used activity is listening to music, digital radio, and podcasts followed by asking questions.
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