Fastest Growing Voice Assistant Categories Over The Next 5 Years Will Include Smart TVs, Speakers, And Wearables
Juniper Research’s latest study reveals that 8 billion digital voice assistants will be in use by the year 2023. The fastest growing voice assistant categories are smart speakers, wearables, and smart TVs. Amazon’s Alexa is already leading the way with the Chinese companies expected to join soon.
As demand for multi-platform assistants increases, standalone apps, made by independent vendors for smartphones and tablets, will decline.
The revenue made from them is likely to dwindle from 2022 onwards. The notable exception here is China with their WeChat and Alibaba platforms that don’t come as part of an OS.
Juniper’s research tells us the voice commerce will touch $80 billion per year by 2023 which also includes digital good purchases and money transfers apart from other traditional purchases. Most of the voice commerce is likely to be digital purchases, at least until the cross-platform experience is made seamless.
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