From Surprising Origins To A Wide Open Future, Chromecast’s Success Has Helped Transform Google’s Vision Of A Smarter Home
When Google first released Chromecast, they were not sure how it would be received, but the first batch was sold out in a few hours. A few years and millions of sold Chromecast devices later, Google says the product has helped evolve the concept of ambient computing that is a great help with smart speakers and so on.
When the idea for a Chromecast device picked up well and Google started developing the product, they realized that they don’t have a much hardware experience. With Chromecast not being a mainstream product, popular electronic manufacturers were not supportive. With Motorola’s (Google’s then-latest acquisition) support, they had guidelines for the hardware part of it as well. Low-cost and simplicity were the two main factors that Google was focusing on.
The latest research tells us that Chromecast accounts for 11% of all streaming devices in the United States, which is a big step down from 21% in 2016. Roku and the Amazon Fire TV have had a good year with 39% and 30% respectively. The survey found that Chromecast is ranked the last regarding ease of searching for content, support, and user-friendliness. While Google is working on these problems now, it has lost some market support.
All Android TV devices have Chromecast capabilities built-in, so if it becomes possible to buy an Android TV streamer for $30 to $40, where does that leave Chromecast as a standalone product? Google is working on this as well.
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