Google And Apple Lag Way Behind As Amazon Takes The Lead In The Smart Speaker Market
Though the big three – Apple, Google, and Amazon, all have their own smart home speakers, both Apple and Google are struggling to compete with Amazon smart home speakers. It has been noted that close to 70% of the market is owned by Amazon thus leaving Google and Apple far behind in this space. The reason behind the success of Amazon’s Echo devices is to ensure that features are being rolled out at regular intervals and offer support for multiple devices that are considered by users across the globe.
Opening Alexa devices to outside developers and making them compatible with third-party smart home devices also helped boost Amazon’s smart speaker position. Those things aren’t unique to Amazon, however, as smart speakers from both Google and Apple are also compatible with many smart home gadgets.
With the report being specific to the US, the number of people going to start using smart speakers is set to hit 83 million people – a figure that sees a rise of 13% when compared to last year. Alexa is still going to be the number one choice of users. It is now a question on how Amazon is going to continue its supremacy in this space!
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