How Long Can Amazon, And Alexa, Continue To Dominate The Smart Home Market?
Amazon’s range of Echo speakers and other smart devices have put the company at the top of the sales chart. The CEO and team plan to expand the ecosystem. Let’s take a look at how a Chinese startup is competing for the market against the giant. Almost from the very beginning, the smart speaker and smart home category have been dominated by Amazon. The company owns about 25% of the market easily.
Research shows that Amazon Prime users spend more with Amazon than the average consumer — and consumers with an Echo device spend even more than the average Prime member.
With this, Amazon has a sure shot way to expand their market and ecosystem’s reach. Coming to Google, they have always seemed to lag behind Alexa in smart home-related stats. Recent research information tells us that Google’s sales for smart speakers are going down.
Looking at it on a global scale, we see that Chinese companies are doing much better sales-wise. Baidu’s smart speakers are very popular and they see a 3700% increase in shipments last year alone. Besides smart speakers, Baidu has other interests as well.
Apple, on the other hand, didn’t do nearly as well with its smart speaker offering. To conclude, the lower prices are what increase the purchases and this is how companies like Amazon and Baidu are keeping up with the market.
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