How Smart Will The Google And Amazon Digital Assistants Become?
Companies have researched how smart speakers like Amazon Echo and Google Home could understand what we do or say to target us for certain ads. Google and Amazon say that their respective voice assistants can only record and process those audios which are triggered by a certain phrase, such as “OK, Google.”
Google had once said that a smart home system can easily be configured to identify emotions. Google has also defined how a smart home system with a security camera can recognize objects around the house, such as a basketball or a guitar, and show up related ads.
Another example detailed how an internet-connected device could recognize a t-shirt lying on the floor of a closet, identify the face on it to be that of actor Will Smith, check a browser’s search history to see if that person has searched for Smith recently, and then make a recommendation like, ”You seem to like Will Smith. His new movie is playing in a theater near you.
Amazon said it does not use the voice recordings of the customer for targeted ads while Google stated that they do not sell personal data to third parties. After the Cambridge Analytica, many countries are looking at tighter regulation.
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