Is The Future Of Marketing In IoT And Smart Home Devices?
Smart home devices are expected to grow at a rate of 16.9%, signifying increasing adoption. IoT and smart devices have a lot of use – from security systems, software, and kitchen appliances to audio-visual platforms and energy savers. Identity Resolution is an important step in customer data management. Without this, enterprise marketers would have a hard time.
An increasing focus on voice search and localization, combined with a new approach towards SEO, is on the cards.
That being said, there are a few IoT devices that could help you with your marketing strategies. IoT is a channel that can be used for marketing, engaging the audience, and so on. With Samsung SmartThings Hub or something similar, you could develop content for an entire ecosystem. This could communicate to a smartphone via an app. You would be able the use the data gathered to up-sell products, for instance.
Another thing to keep in mind is to ensure that your brand presence is visible and accessible to potential customers, such as pricing the products to attract customers. Continually engaging users via a smart device is a great idea, since these devices usually connect with other systems, giving you a way to gather endless amounts of data. Voice search is the first step we have taken towards marketing optimization led by IoT. Continuing with the efforts is sure to improve current practices.
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