Now that the ill-fated Fyre Festival is officially cancelled until further notice, the event's organizers are left to wonder how it all went so, so wrong.
On Friday, Rapper and Fyre Fest co-organizer Ja Rule offered his apologies in a statement posted to Twitter.
The apology address accusations that the festival is a scam, ("NOT A SCAM" he says) and noted that he is truly apologetic even though — in his mind — this really isn't his fault.
"I truly apologize as this is NOT MY FAULT... but I'm taking responsibility," he wrote. Read more...