Perhaps you've heard of Juicero. It's a company whose name is "juicer" with an attached "o." Their thing is they want you to buy a $399 (formerly $699) juice pressing machine (with wifi, yo) that squeezes out juice from their juice bags. The world recently discovered, though, that human hands can do the same thing as this $399 juicer(o).
This is bad for the future of the company, so the new CEO wrote a Medium post about it on Thursday, trying to save said company by telling us all that, look, the product of my company is not just a couple of average-strength machine hands.