Luxury Spender? Creative Homebody? What Smart Home “Customer Type” Are You?
In the late 1950s, RCA Whirlpool introduced the world to the “Miracle Kitchen,” a bold vision of the future in which every device in the home was automated, networked, and tasked with making life easier and safer.
Over 60 years later, the tech has become a reality, but the consumers are still apprehensive. Many consumers find it difficult to see how these smart products could help them in their daily life. Research on consumers’ behavior, communication, and routines allowed the team to understand how tech can impact them. They came to the conclusion that an improvement to the product design could increase the appeal to the end-users. The team categorizes the customers into eight different types based on their characteristics, based on which manufacturers could now design and manufacture new devices.
The categories are Creative Homebody, Active Urbanite, Personal Organizer, Drone Parent, Reluctant Tech Adopters, Fun-loving Parent, Luxury Spenders, and Family Connectors. With these different mindsets, the companies would now be able to answer what tasks are these devices helping the users perform and who is it aimed at. It could also help them know if a product is relevant to more than one category. Having a design suited to the users and a marketing strategy targeting their habits is sure to improve adoption rates. Intuitive systems, easy-to-use platforms, visible benefits, and low maintenance are all attractive features of any smart tech.
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