New Opportunities, Added Features, And More Questions As Fitbit Is Acquired By Google
Google acquired Fitbit for $2.1 billion. Google’s hardware head, Rick Osterloh, announced the news recently and mentioned that other Made by Google wearables might be on their way soon. Fitbit is about data. The company’s years-long collecting of steps, sleep, weight, heart rate and more build databases that turn into insights, demographic observations and a lot more for the company. With this acquisition, all this data now belongs to Google. It already has many Wear OS watches, mostly from the Fossil Group and all this data and data from Fitbit will now be handled by Google.
Google tried to expand its footprint by partnering with traditional watch brands like Fossil, but that didn’t necessarily make more people aware of Wear OS. Fossil makes plenty of smartwatches, but many of its smartwatches look just like regular watches.
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