Pandora Launches “Discover Your Great Indoors” Campaign As Smart Home Device Listening Rises
Pandemic has forced people to stay indoors. This has given the users an opportunity to use their smart home devices. There has been a high surge in the number of smart home devices used during this time. Pandora – the audio company – noted that many users logged into their service for the first time in many weeks. Due to this, Pandora decided to make good use of this opportunity by launching its very own campaign “Discover Your Great Indoors.”
The theme of the campaign is listeners transforming rooms of their homes with audio experiences on smart-home devices.
With many smart home speakers streaming on the Pandora service, this trend is more than likely to continue post the pandemic as well. The fact that more than one person could be listening to the services has made Pandora advertise something that is more family-oriented and creative to ensure that the content suits all the co-listeners. There is also a decrease in the news content, probably due to similar updates on a daily basis. But there is a high demand for fitness and health content.
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