If you’re a proud pup parent, you’re not buying any old pet food. You’re buying the special stuff from a place you trust.
That’s the dynamic that undergirds the $70 billion pet industry — and has helped ecommerce companies flourish despite big box competitors and the ever-present Amazon.
It also led to the biggest deal in e-commerce history when PetSmart announced its recent $3.4 billion acquisition of Chewy.com, a deal that surprised plenty who didn’t think of our furry friends as much of a tech-business opportunity.
“Maybe it’s because the dogs are so amazing and so cute that people expect the industry to be the same,” says Henrik Werdelin, co-founder of Bark & Co., the company behind the dog toy subscription delivery service Barkbox. Read more…