Research Shows Smart Device Compatibility More Important Than Brand Recognition For Consumers
Users planning to buy a smart home device consider the factor that the device should be compatible with the other products in their house more than which brand they opt for. About 32% of the U.S. broadband households have at least one connected device with 50% of households planning to buy one in the next year. Less than 60% of the users say it is important for their next device to be of the same brand. They are fine with other brands as long as they work with the other devices at home.
Of those who plan to purchase a smart home device in the future, Amazon Echo has the lead, with more than a third (34%) of those consumers familiar with the platform valuing its integration with other products while 26% say interoperability with Google Home is important.
The main factor in deciding the device to purchase is that it should from an established brand. Other factors include compatibility with other devices, is of the same brand as the user’s smartphone, and it is a brand known for their dedication to innovation. 25% of the smart home device owners can handle their connected devices via their home security app while 33% use only the personalized, individual apps.
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