Should Alexa Be Nervous? Google Home Speakers Outsell Amazon Echo For First Time.
In the history of smart gadgets, this is the first time Google Home devices have sold more than Amazon Echo devices. Google sold about 3.2 million units while Amazon sold 2.1 million units.
Alibaba has done well in the Chinese market and has managed to maintain the sales momentum. Xiaomi has now entered the Chinese market and it looks like Alibaba has finally got some competition.
Other emerging markets, apart from China, have become the target focus for both Google and Amazon. Google has managed to partner with many local firms and thus avoided being viewed as a competitor which, unfortunately, Amazon has not been able to tackle successfully.
“Google has several advantages over Amazon that have helped it move ahead,” said Canalys’ Ben Stanton. “But its biggest advantage is in the channel. Operators and retailers tend to prioritize Google’s speakers over those from Amazon, as Amazon is in the tricky position of being a direct competitor. But Amazon is fighting back hard, and the sheer quantity of Alexa Skills and smart home integrations will be tough for any competitor to match.”
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