Smart Homes: Trust Is More Important Than Rebranding
At CES 2020, CEO of Stratis IoT, Felicite Moorman, suggested that we should use ‘automation’ to talk about connected devices instead of the term ‘smart home’. The CEO of iRobot, Colin Angle, suggested “MESH Home” where MESH stands for managed, efficient, secure, [and] healthy.
He doesn’t believe consumers want to be able to turn on their lights using their voice, but rather they want a home that reacts and adapts appropriately to their needs.
A truly smart home needs context and requires a sort of framework to be able to work efficiently. If we put in a lot of time and effort into creating this smart home, maybe it is not really smart.
CHIP is a proposed standards organization created by Google, Amazon, and Apple which will let devices from different manufacturers communicate seamlessly. While the effort behind it is commendable, not many are sure if it will be as useful as one would think. Again, even if devices are able to communicate better, we are still yet to understand how much context users would want to share.
Research suggests that most customers are okay with sharing data when the device offers something useful. Delivering value while keeping privacy will require device interoperability and consumer trust.
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