Smart Speakers Changing The Landscape Of Advertising
As voice-activated smart speakers have made the leap from the smartphone to the Smart Home and the Connected Car and even the “connected hotel room,” advertisers and platforms are racing to capture the 180 million streaming media listeners that make up 64 percent of the U.S. population.
TuneIn, an audio streaming service, and Adobe Advertising Cloud have entered into a partnership for this reason. This partnership is based on Adobe’s demand-side platform that TuneIn uses to target video ads to consumers. Thanks to TuneIn, Adobe Advertising Cloud clients get global streaming media audience that covers more than 75 million listeners who have access to up-to-the-minute news, curated music, live sports, and millions of podcasts.
While Google, Amazon, and Apple devices do not currently have any personalized advertising programs that let the consumers buy directly on the devices they listen on, Adobe Advertising Cloud is building the targets on streaming versions of live audio-casts. Every Adobe Advertising Cloud customers will now be able to gain admittance to the inventory for direct and private deals. TuneIn is a key partner and is available on various devices offering a wide range of media. Since about 80% of the audio is consumed in areas where visual media cannot be accessed by the users, this deal is especially important.
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