The Battle For Your Smart Home Market Has Just Begun, And Investors Are Starting To Pay Attention
Smart speakers have, over the years, become very popular thanks to their ability to connect to the other devices in the house. Many companies have made their move, with Facebook being the latest one to unveil their product – Portal. It is a smart speaker with an excellent video call system. Each company has different opportunities.
Recently Google Home and Google Max smart speakers sold more than Amazon's Echo devices. This indicates that Alphabet understands more about the consumer’s needs. The company has been catching up with Amazon for long now and it is time they have gained a foothold in the market.
However, Amazon still dominates the market with 70% while Google has only 24%. The main advantage of Amazon is its Alexa assistant. Echo devices that can be handled with voice commands have attracted the consumers.
Facebook is the newcomer to the smart home market, but its Portal video calling device is already making waves -- though not in a good way.
The appearance of cameras on the device has made the users question the intention of the company.
As of now, Amazon is leading the way with Google close behind. The next big target in this industry is home and capturing this market successfully will determine the next leader.
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