Two Companies Visions For The Future Of Smart Speakers
BoltVC’s Ben Einstein gives us an insight into how an infrastructure giant and a traditional speaker company look at their star products – Sonos One and Amazon Echo. The Sonos One is a true speaker company which offers the smart hardware as an extra option. Amazon Echo is more of a home conversation machine designed by an engineer and not much of a speaker. They are also expensive to create.
Sonos is a CE company which has been developing speakers for over 15 years. Meanwhile, Amazon uses its devices as a means of making its way into the living rooms. Sonos’ speakers have made their UX, UI, and sound quality outdo most others in the market. However, the best part about Amazon is that it develops devices to communicate with Amazon.
Sonos is chasing after smart tech while Google, Apple, and Amazon are leading the way. On the other hand, these three companies are trying to chase good audio quality while Sonos is leading the way.
Whether this nostalgic love of good sound survives this generation’s tendency to watch and listen to low-resolution media is anyone’s bet, but that’s Amazon’s bet to lose. Whether the coming Sonos IPO will be successful depends partially on Amazon and Google playing ball with the speaker maker.
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