Up 32% In Just Three Years, Consumer Trends Show That Connected Device Ownership Continues To Rise
As much as over a third of broadband-equipped households are the proud owners of at least one connected device with smart speakers winning the race against thermostats and networked cameras. The number of broadband-connected houses owning a connected gadget has risen 32% in the last three years.
In contrast, the only other smart home products that were able to break double-digit adoption figures were smart thermostats (11% of broadband homes) and networked security cameras (10%).
Video doorbells and smart lights represent 8% while other devices, such as smoke/carbon dioxide detectors have 7%. In the list of planned purchases, video doorbell seems to be the most popular with nearly 25% of the respondents planning to buy one. The next most popular planned buys are smart lights, networked cameras, smoke detectors, and smart thermostats.
The number of connected devices in homes having broadband is also on the rise. The major factor that influences a buyer’s decision to buy a connected device is the fact whether the device works with their already-owned smart speaker. Brand consideration and good reviews about the product are lower on the list.
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