Want To Know What Google’s Mysterious ATAP Lab Is Innovating?
Google’s Advanced Technology and Projects (ATAP) lab, led by Dan Kaufman, has finally started to reveal what the lab has been doing for years now. One of the technologies that seem to have originated from ATAP is Soli, a radar-based gesture-detecting feature in the Pixel 4 smartphone. One of the most critical missions of the ATAP was to make the Google hardware as helpful as the Google software. There are several researches done in the ATAP lab, such as the…
…Jacquard—which turns fabric into a touch-sensitive surface so items such as jean jackets and backpacks can sport user interfaces—hasn’t been under such pressure.
Similarly, another association with Google, Adidas, and EA was for a smart insole which converts real-world soccer kicks into rewards on the FIFA Mobile game developed by EA. The idea with all these products is to ensure that products are shipped out to certain users and collect feedback from them. Years of research is put in before a product can be commercialized. ATAP was also behind the smart pen, Livescribe, which tracks motions as you write. It can solve mathematical queries while you write! Many other such projects have been initiated in the ATAP lab. There are many more to come with increasing innovation!
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