Of course this is how it ends.
Dove, friendly soap company and bastion of body-positive marketing, finally goes too far and literally engineers its packing to reflect the women to whom it markets.
According to Dove:
And apparently the best way to make sure women are reminded daily of our special snowflakeness is to turn our soap bottles into literal reminders of our figures. Because bathing isn't just a time to get clean and enjoy a hot shower and some peace, but also to be, you know, empowered. By our soap bottles. Read more...