What’s Holding Consumers Back From “Buying Into” Smart Major Appliances?
Parks Associates is a research firm working to organize its CONNECTIONS conference where all sorts of discussions on connected homes, devices, and companies take place. According to one of their studies, 12% of the U.S. broadband-connected households have at least one major smart appliance. This figure is quite low.
While the industry is educated enough with major devices, it has not been able to increase sales. While consumers, on average, own about 10 smart devices, there are many factors affecting the adoption of major smart gadgets.
The range of products in the connected appliances market needs to be improved to increase demand and growth. While smart appliances are getting more popular with the users, it still has a long way to go.
“I believe the manufacturer that can get ‘smart’ positioned correctly the soonest will be rewarded by the discretionary purchaser as well as by the duress purchaser who maybe deciding to jump up a price-point or two when replacing their broken appliance,” Satoren said.
The rate of adoption of smart appliances is low but companies are not responsible for it. It is more likely that the consumers are waiting for the right time to buy these products.
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