Nursing a baby at 3 a.m. – especially when it's not going well – can lead you down a Google rabbit hole. When all you want is for your baby to stop crying so you can both get back to sleep, getting hold of reliable and relevant information as soon as possible is vital
In an effort to help new out new nursing parents at exactly this dark hour, Public Health England (PHE) has launched an interactive Facebook Messenger chatbot to encourage longer breastfeeding relationships.
In a blog post the chatbot, PHE chief executive Duncan Selbie said the UK has the lowest rate of breastfeeding mothers in the world, but the "right support" can keep mums breastfeeding for longer. The Start4Life BreastFeeding Friend chatbot – BFF for short – aims to address this need for support with a tool that's accessible during the wee hours when healthcare professionals aren't available. This bot, as it turns out, probably won't give you the support you require
"New babies need to be fed round the clock, and the peak times for online searches for breastfeeding help (by volume over 24 hours) are 2 and 6 a.m., when healthcare professionals and ‘phone helplines are not readily available," a spokesperson for PHE explained. Read more...