Why Is Smart Home Security The Most Important Factor For Renters?
The latest study by Entrata, a property management company, states that over 40 million renters prefer evolving smart home facilities rather than the traditional benefits.
The survey revealed that the most important smart home services to renters are security cameras, including doorbell cameras and ceiling-mounted surveillance cameras, keyless entry with special codes for guests, smart thermostats, and a security system. The other strong desire that emerged from the study found that one of residents’ top amenities would be an electronic payment system, rendering the need to write the monthly rent check irrelevant.
Entratamation is a new smart home service by Entrata which acts as the hub for smart devices. The residents are not brand specific about the smart devices as about 33% of the participants in the survey, reported “no preference”. 16% like Google Home, 11% Apple HomePod, and 12% Amazon Echo.
Previously, community features, such as pools were the attraction. Now, with many residents looking at smart homes, the focus needs to shift. Residents are willing to pay more for premium features like online rent payments, secure access, high-speed Internet, an automated maintenance request system, and keyless entry.
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