Will Buying A Mobile Company Boost Amazon Back Into The Smartphone Industry?
After Amazon’s Fire phone’s failure and as the company moved ahead rapidly in the smart tech sector, the lack of a mobile device is a conspicuous absence. This is why Amazon has been considering buying Boost Mobile from Sprint, a prepaid cellphone wireless service.
If Amazon pursues the transaction, which is far from assured, the move could bolster its Alexa smart-assistant business by luring consumers through low-priced devices and plans, the source said.
Boost offers pay-as-you-go plans without any long-term contracts. Amazon could price its phone plans extremely competitively and bundle them to drive more Prime memberships than ever. The mobile phones could have Alexa service in a more significant manner.
With built-in wireless connectivity, mobile devices will not require Bluetooth or Wi-Fi. Amazon could use this to come up with a range of Alexa-enabled devices. This could give birth to, for instance, Alexa-based headphones that could respond to commands without using an app. However, Amazon might face intense enquiry if it goes ahead with a merger due to the agreement between U.S. antitrust regulators. The lack of a mobile device restricts Alexa’s abilities to within a connected home. Analysts feel that buying Boost might not give Amazon the edge and benefit it is hoping for.
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