Wink’s Shift Towards A Subscription Model Postponed Indefinitely After Criticism
Wink’s new subscription model was not received well. Following a backlash, the company has decided to postpone the move indefinitely. The company announced the changed model and gave the users a week’s time to make up their minds. This did not sit well with customers and Wink had to increase the deadline. Since Wink has never sold user data to make money, the company struggled to keep up. The Wink service is compatible with more than 50 brands and usually comes free when a customer buys a Wink smart home device.
The new model was based on a mandatory subscription. Those who chose not to subscribe would no longer be able to access their devices from the Wink app. Since Wink did not sell user data or indulge in any other such practices, Wink found it difficult to make enough profit to stay afloat. One-time sales did not generate enough and hence, the subscription model came out for regular recurring revenue. Recently,
“We feel we can extend Wink’s free service for the time being, confident that we can set a new start date for the subscription service to begin, giving you all more time to use Wink (subscription-free) whether you signed up or not,” says Wink.
Being transparent and allowing the customers to see what was happening would have given them a better shot.
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