World’s Biggest Market For Smart Speakers Has Just Become China
China has surpassed the US as the world’s largest smart speaker market. China’s market grew as much as 500% in the first quarter of this year, according to a report. With over 10.6 million units shipped in China, it is now 51% of the entire smart speaker market, compared to the 5 million in the United States.
“The lightning fast development in China is largely driven by vendors pouring in a large amount of capital to achieve dominant share quickly,” said Nicole Peng, VP of Mobility at Canalys.
Baidu has benefitted in this thanks to the popularity of its Xiaodu devices that have shipped over 3.3 million units in the last quarter. It has also profited from a sponsorship deal with the national TV channel. The company was highly featured on Chinese New Year’s Eve on New Year’s Gala, the country’s biggest entertainment show. While Amazon takes the first position, Google and Baidu are close to each other. Apple lags behind the reason for which could be the company not coming up with an affordable model.
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