Would A Smartphone Solidify Amazon At The Top Of The Smart Home Race?
The European Commission’s antitrust complaint against Google, over how it used Android to strengthen the dominance of its search engine, also shed some light on Amazon’s thwarted plan to persuade manufacturers to make devices using its own version of Android, Fire OS.
One of the complaints against Google was how it managed to prevent manufacturers from using Android versions which are not Google-approved.
As per EC, to be able to install Google’s apps, the manufacturers had to promise not to sell or develop any device running on Android fork. This has decreased the opportunities for devices on Android forks to be sold or developed. Amazon tried its best to license Fire OS in 2013 to device manufacturers.
Unfortunately, because of Google’s restrictions, the producers could not launch Fire OS on any device. Today, only the devices created by Amazon themselves run on Fire OS. Amazon came up with its own smartphone in 2014 that uses Fire OS – the Fire Phone. The ‘Dynamic Perspective’ feature made a few apps show up in 3D. It also lets the users identify stuff and then buy products on Amazon. It was not a huge success and Amazon dropped it later.
Fire OS is used in Kindle, Amazon’s tablets, Fire TV stick, and even on Amazon Echo.
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