Advertising Will Become More Targeted, And Personal, As Smart Tech Becomes Even More A Part Of Our Everyday Life
More and more people are now safeguarding themselves against risks of cyber attacks. This is apparent at the time when smart home gadgets getting more and more popular. Smart home tech is all about working on commands. Taking it a bit further is when it senses your needs and works automatically. For this, it requires data about you, your behavior, and patterns. The future of transportation looks like it could be electric, autonomous vehicles that are shared, as the major concern for people is the prices.
Scott Sullivan, UX director at LPK, groups the smart home tech into active and passive based on how they are activated. The ones that are specifically activated falls under active while sensors fall under the passive category. With the advances, the smart home is getting more entry point, thus increasing the ways of leveraging information collection.
With the latest tech, advertising will become more targeted and personal than ever. This also creates a basic business model for a number of use cases. The personalization will be carried out based on the data received from the IoT devices.
Tom Doctoroff believes that there will need to be a uniform data standard so that brands can integrate seamlessly together, which will take a fundamental change in structure from disconnected product to integrated systems.
Source: https://www.forbes.com
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