Converting Consumers Into Connected Home Owners May Take Time – And Some Convincing
The internet of things is gradually becoming a reality, and the ‘smart home’ is one of the most important developments facilitated by these new connected devices. The concept is now beginning to reach the mainstream, with consumers investing in a host of appliances with internet capabilities – from speakers to thermostats, from microwaves to dishwashers.
YouGov’s indicated the biggest areas of growth which is brimming with opportunities. Smart speakers are leading this market with 11% of the public owning one. Amazon Echo dominated the market with 69% putting them 50 percentage points ahead of their nearest competition the Google Home.
The main reason the consumers are attracted to smart home gadgets is because they make life easier. However, even today, about 30% of the consumers say they don’t find smart devices attractive, in spite of owning one.
The owners of connected devices are likely to be the high earners with an attitude of spending on things that they don’t actively need. Making a smart device with a lot of features may not be the answer to increasing public interest as most of the features go unused. Among those who don’t have a smart device already, about 76% of them are not interested in buying any smart gadget currently on the market.
Source: https://www.marketingweek.com
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