Does Apple Need To Upgrade Their Smart Home Strategy?
Tech giant Apple has been trying hard to enter the core smart home market but over the years has failed to capitalize on their products. In comparison with Apple’s competitors, Google and Amazon have ruled the smart home market. Both Google and Amazon have put in tremendous efforts to take over the lion’s share of the market in the industry. On the other hand, Apple has been struggling to find buyers for their products mainly due to their high price point. Apple can still try to gain momentum in this market as they are known to respect people’s privacy and they are a much more trusted brand when it comes to personal information than either Google or Amazon.
Here are a few things Apple can do better. The major development area is Siri. Though Apple introduced the smart voice assistant to the world, today there are many better voice assistants than Siri.
It needs to devote its efforts in a real way to making Siri both smarter and easier to use.
The next strategy would be to make a product that people really want to buy and not focus on something that is “good enough” for the market. Lastly, it would be a good idea to allow multiple devices to communicate and work with Apple products with ease. This will expand the products that can communicate with Apple smart home products.
Source: https://www.inc.com
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