Families, Influencers, And Early Adopters To Shape The Ever-Growing Smart Home Tech Space
Households with children are technology thought leaders and market influencers as they provide the viewing and recommending experiences for new products to the more average buyers.
Parks Associates’ research has revealed that about 30% of broadband households or about 32 million households have children at home. The result clearly shows that the younger generation is having an impact on the devices that are invested in the smart home space. About 38% of U.S. broadband households with children report intentions to purchase a smart video doorbell over the next 12 months, compared to 14% of households without children. Home security is one of the spaces where there is a spike in investment. There is also an equivalent rise in DIY installations as opposed to professional installations.
The pandemic has also created a surge in demand for remote technical support. Research shows that 30% of consumers prefer remote support for maintenance and nearly 30% are hesitant to have an installer in their home. Roughly 80% of respondents with children use some digital technology applications to support communication with their children and help to educate as well as entertain them. Households with children own 11-13.3 connected devices compared to 7.8 devices on average for households without children. As part of the survey, it was noted that 44% of households with children prefer well-known brands when compared to only 27% of households without children. The survey thus clearly shows that households with children are the prime consumer segment.
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