Google Is Giving Away Too Much Opportunities In The Smart Home Fight
The competition on the smart home speaker has become quite tough in the past few years. Google is releasing fewer numbers of products when compared to its competitor Amazon. With the Nest Audio launch, it is the first direct successor of the original Google Home which was released about 4 years ago. In the same period, the Amazon Echo had updated its speakers about three times.
Nest’s last new thermostat came out in 2017, but that was the stripped down Nest E; the Nest 3rd Gen has been out for 5 years now.
It is expected that the Nest Audio will have a built-in processor and it might be a portable speaker.
Amazon, on the other hand, has been focusing on specializing their products for all ages. They made their speakers look cute for kids, such as having an adorable tiger design or launching the cute panda Echo Dot Kids Editions. Nothing of this sort is seen in Google’s space. The main strength of Google’s products is that they serve the purpose to the point. For instance, Google Chromecast can turn any dumb TV to a smart one.
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