In Silicon Valley, how far you’re willing to go to win is often seen as a predictor of future success. Perhaps that’s why Uber’s investors have pumped almost $9 billion into the company.
Uber’s already storied history of shady practices and dirty tricks grew longer on Thursday after The Information reported that the ride-hailing giant had been using software to track Lyft drivers and then using that data to offer incentives to only drive for Uber.
That software, which Uber internally called “Hell,” helps provide a more complete look at the lengths to which Uber has gone to torpedo its main competitor. To fully understand this scene — and just how Uber and Lyft became so competitive — let’s go back to the heady days of 2013. Read more…