How MealPal plans to outlive the subscription service hype

Before she co-founded ClassPass, Mary Biggins sold subscriptions for leather-bound books. 

“I love the subscription space,” Biggins said in an interview on Mashable‘s Biz Please podcast. “From really early in my career, I’ve been thinking about subscription unit economics and how you acquire customers. The thing that’s really cool about subscriptions is there are so many different levers to think about.” 

Biggins joined Mashable social media producer Tracey Edouard and me in our New York headquarters to talk about her history in the subscription space and her new venture, MealPal. 

MealPal, which lets customers pay a set monthly fee to pick up weekday lunches from participating restaurants, is growing. The startup just went international with a launch in London and raised another $15 million in venture funding. And even as the subscription space gets more crowded, and startups struggle to make as much of a mark as the boutique fitness subscription service ClassPass once did, Biggins says MealPal is built to last.  Read more…

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Source: mashable