Info On Demand! Many People Use Their Smart Speakers To Hear Their Daily News. Media Outlets Are Finally Listening.
Devices such as Amazon’s Alexa-powered speakers, Google Home and Apple HomePod are increasingly delivering news flashes and summaries, and giving users the option to get more in-depth news, just by asking.
For struggling new companies, voice could be the next big thing. They could use this to connect with the customers looking for information, updates, or news.
Washington Post, BBC, and National Public Radio are among the ones having skills for digital assistants. This lets the customers listen to news and updates. From the customers’ stand, the speakers are more convenient to use instead of the television or the radio.
According to an Adobe Analytics survey, about 32% of the households in the US have a smart speaker, most of them being used every day. 77% of the users said that news was a major reason for purchasing the smart speaker.
Though the payoff might not be quick enough, it is a great place to start building up an audience for your company. The companies have to be more transparent in the way they select the news and their sources. Most of the news is read by humans but a major change might be seen if the same is done by using Alexa or Google Assistant.
Source: https://www.businesstimes.com.sg
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