Major Hurdles In Embracement Of Smart Tech Include Security Concerns And Product Compatibility For Consumers.
The last few years have seen a rise in the field of IoT and home automation technology where the homeowners get interconnected and easy-to-control smart homes. While there is a huge increase overall, some segments of the markets remain stagnant due to some challenges with mass adoption. Major obstacles to mass adoption are security threats, cost, and the technological fragmentation in the industry. It also includes the problems with integration of different smart home systems and gadgets.
The technological fragmentation within the industry, as well as the interoperability problems caused by different protocols used by manufacturers, creates an opportunity for disruptor companies such as Google and Apple to develop systems and solutions that will ensure seamless interoperability among these disparate devices.
To overcome the challenges, the marketing team needs to advertise the products to a targeted customer demographic. Mass marketing is not a good strategy in this case. The team will need to identify the potential customers via analysis of the data and come with effective communication channels and offer good discounts and offers. Data-driven campaigns could do a lot when trying to market the product. The companies should also effectively test their products before marketing them. Using advanced modeling techniques is another option.
Source: https://www.forbes.com
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