New Changes Seen In Amazon’s ‘Works With Alexa’ Certification Rules And Badge Design
Amazon has updated the Works with Alexa program rules with new rules to tie smart home devices closer with Amazon Alexa. Amazon has also redesigned the badge that certified device makers can attach to their marketing. For a device to work with Alexa, the manufacturer of the device needs to earn the badge directly from Amazon themselves. The biggest change in the rules is that using the App-to-App Account Linking feature is now mandatory. The App-to-App Account Linking streamlines the setup significantly and ensures that users do not have to login every time they need to activate an appropriate skill on the Alexa app.
Device makers also have to register the manufacturer and model of their devices with Alexa to make it easier for people to find the Alexa skill when asking the voice assistant directly.
All of the new rules for certification will come into effect from November, forcing all the smart home device manufacturers a run for their time. On the other hand, the new design of the badge is just an aesthetic change. This comes as part of the digital marketing program.
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